Google Analytics

At the beginning of the year, Scott Lowe, a specialist in virtualization, networking and storage, posted his project list for 2012. He had set a few goals for his learning and development. Last week [Scott posted an honest assessment][1] of how he has been performing on his own goals.

Why would anyone share their personal goals on the Internet? Because once you share your goals, visitors of your blog and people who know you would like to know how you are progressing. This curiosity will result in a sense of accountability and push you to ensure systematic progress on those goals. Another benefit is that you will plan your goals and the deliverables better.

Companies like Google, Facebook and Yahoo generate a large chunk of their revenue from online marketing and advertisement. The revenue from this activity runs into billions of dollars. With large amounts of money involved it is imperative that we are able to track the effectiveness of online marketing and advertising campaigns.